Local seo services

Ecommerce is a different beast to service bases SEO on a range of areas, but one of the most important one is the difference in keywords available. With a lot of Ecommerce stores, the keyword research and work can be nearly unlimited. Did you know that people search a lot of different variations of the products you sell. Are you capitalising on these areas? 

You should be optmising every single page on your site. This includes categories and products and of course you should be performing keyword research for every page. You should also be prioritising your pages based on importance and significance. You can easily find a list of your most visited pages in analytics.

Did you know:

• There will be around 1.9 billion global digital buyers in 2019.
• Ecommerce Sales are expected to account for 13.7% of retail sales worldwide.
• The number 1 reason that people decide to shop online is that they are able to shop whenever they want. The second being able to compare prices. 
• Did you know around 65% of shoppers in a retail store will look up the price online to get a better deal?

Having important content on your site is absolutely vital for Ecommerce SEO. 85% of consumers conduct online research before they make a purchase. If you are not giving them enough information about the category or product they are interested in, they will look elsewhere. 

Good looking images and accurate product descriptions are a must have here. On average 2.9% of website visits to an ecommerce store actually turn into a purchase. Obviously this changes from industry to industry but a 2.9% conversion rate is what you should be measuring off to start. 

Absolutely. Getting the site optimised and rnaking well is only step 1 in your ecommerce journey. Did you know around 69% of shopping carts are abandoned at checkout? To help combat this you can do remarketing and offer discounts to the customers who left. You should also be optimising your checkout to make it as easy as possible for the customer to actually check out. Smaller forms, quick checkout, simplistic. 

Don’t try to pull the wool over your customers either. The biggest reason shoppers abandon carts is unexpected costs at the checkout. Did you forget to tell them shipping is extra? Is your product already inclusive of GST? Are there other tax items that appear at checkout? Make sure the customer knows what they are paying for before they get to that checkout or else you are going to rally have an abandoned cart issue.