SEO Services in Brisbane

There is more to the internet than Google. Other search engines also exist and take a huge share of the traffic online. Some of these you might not have ever thought of:

1. Google – Google has over 75% of the market share on a global scale making it easily the number 1 search engine in the world. Google was created as a research project in 1996 by Larry Page & Sergey Brin, they offered to sell their engine in 1999 for $750 000 USD and the offer was rejected. Possibly the biggest financial mistake made, today Google’s parent company Alphabet is worth around $650 billion.
   • The big appeal of ranking on Google is driven from the huge amount of traffic that goes through the search engine on a daily basis. However, this makes everyone want to rank on google and the competition is getting harder and harder. Google is also moving searchers away from clicking on websites and offering answers to questions via rich snippets. This is starting to lower the organic real estate on the front page of Google whilst loading them up with ads. 
2. Youtube – Youtube was founded in 2005 and one year later Google had acquired it. Today Youtube gets over 1.5billion users per month and shows over 1 billion hours of video each day to users.
   • As with Google, the massive amount of traffic to the site is the major appeal for advertisers. Youtube can be extremely rewarding if done right, but with over 300 hours of video uploaded to Youtube every minute, it can be a real struggle to stand out 
3. Amazon – Not as big in Australia, Amazon is the biggest online shopping store in the world. Amazon has been so successful over the years that these days more than half of all online shopping searches begin on Amazon and not Google. This is a bit different in Australia, but Amazon is gaining traction here fast.
   • The positives to ranking on Amazon are again the sheer amount of traffic the site gets. The downside though is competition is fierce, real fierce. Reviews and unique products are rewarded on Amazon and if you are new to the scene, this is going to be difficult to check. 
4. Facebook – Facebook became available to the public in 2006 and has since became the absolute social media platform for people to use. It has more than 1.5 billion logged in visitors per month which gives business and advertisers a huge playground to work in.
   • The major con to Facebook marketing is the price and low conversions. Many argue that Facebook traffic is not targeted like Google traffic, but instead is a source of cold traffic with a form of display advertising. 
5. Bing – Coming in at 5th position is Bing. Bing was Microsoft’s answer to Google in 2009. Unfortunately it has always been a shadow of Google and still remains a shadow to this day. Bing has been making a lot of plays lately to catch up with google including some major upgrades to their advertising space.
   • Bing is a much easier search engine to optimise for than Google, the issue is the smaller user base and if you solely focus on Bing rankings, your Google rankings are going to suffer. 

SEO really is a numbers game. Some of the main areas we focus on are:

• Rankings
• Keyword Volumes
• Organic Traffic
• Conversions

There is a lot more to it but typically these metrics will outline how a campaign is progressing. If the above are all increasing, in theory your business should be benefiting from it as well. 

Understanding user intent from both the user’s perspective and Google’s perspective can be quite challeneging. 

Google Search Intent

If a user is searching for a specific store (let’s say K-mart), they are probably looking for the location of the closest store and not the brands actual website or head office. 

Due to the complexity of the English language as well, many queries have more than 1 meaning when being searched in Google. A good example of this is Apple, it can either be the tech giant or a simple fruit. So how does Google decipher these searches?

Getting into how Google operates on an algorithm level is extremely difficult, especially when they do not release much information on how it all works. So we tend to look at patterns and how people are actually searching, much like Google does. You always must keep in mind the ever changing landscape of the SERPS, 10 years ago if you googled Donald Trump you would most likely see information regarding his shows and businesses. These days it  is a very different landscape. As the world moved forward, so does Google to always remain as relative as it possibly can. 

These statisitcs are from a global source but will still remain relatively accurate here in Australia. This will also differ industry to industry.

• 33% is the average traffic share the first organic listing on Google gets
• 1900 words is the average content number on a firt page Google result
• 51% of all website traffic comes from organic search, 10% is from paid, 5% for social and the remainder from other sources. So if you ever hear SEO is dead, just think it is still generating more than half of all traffic
• 8.5 is the average number of mobile search results on page 1 of Google. So ranking in 8-10 on mobile means you are on the second page

Here are some local search behaviour statistics

• 4 in 5 consumers will use search engines to find out local information
• Nearly 20% of local smartphone searchs lead to a purchase within a day
• 54 percent of people search for business hours whilst 53 percent of people will search for directions
• 80% of consumers want respond better to ads that are customised to their city
• 65% of people will use their phone in the “I want to buy now” moment

With years of SEO knowledge under our belt and no lock in contracts, what have you got to lose by having a chat with us. Let us help grow your Brisbane business with our expert SEO knowledge. We specialise with Brisbane business by helping you improve your digital presence ultimately providing more targeted traffic and more customers/sales. We can utilise local SEO campaigns to really boost your traffic and conversions.